ITMS - Frequently Asked Questions

How long is the program?

This is a 7-step program that you do at your own speed.

How much does it cost?

The fee to enroll in the program is $2399 –but do watch for special offers and discounts. 

What if it doesn’t work?

We offer no guarantees of success. However, we have a 1:1 specialized coaching service to assist you in assuring that this program will bring you the results you desire. 

Can I get a refund?

There are no refunds. This is a program that is based on your learning the skills and deploying them. We’re here to guide you all the way. 

What if I need more time to finish the program? Will I lose access?

This is a self-paced program designed in 7 phases, with workbooks you can download and complete in your own time. Throughout the 7 courses within our program, you can take advantage of FREE weekly group coaching. You have up to 6 months to finish the program. After 6 months, you can renew your access to the program. As this program is self-paced, you may finish ahead of schedule if you are motivated. You also can access paid group coaching or 1:1 personalized coaching to support your goals at any time.

Why Is the Gold Lion (AKA: Manfred) the ITMS symbol?

The Gold Happy Lion: A Symbol of Modern Masculinity

The Modern Man Is Strong — But Doesn’t Have to Be Hard

A lion has always carried associations with strength, courage, leadership, confidence, protection, and presence. But a happy lion adds something that the old-school masculine archetype often leaves out: joy.

That combination says something powerful: the modern man is strong—but doesn’t have to be hard.

Gold Changes the Message, Too

Gold suggests value, abundance, achievement, warmth, and self-worth rather than brute force. It’s less “conquer the world” and more “I know my worth, and I have something valuable to offer.”

The Happy Expression Is the Most Interesting Part.

A smiling or happy lion communicates:

• Confidence without intimidation

• Masculinity without machismo

• Strength without domination

• Leadership without control

• Protection without possessiveness

• Ambition without desperation

• Sexual confidence without predatory energy

• Emotional openness without weakness

• Playfulness

That’s a terrific quality for modern masculinity because a man who can be powerful and playful tends to feel much more approachable and attractive than one who is perpetually performing toughness.

For It’s The Man School

The lion could become a surprisingly rich metaphor for the kind of man you’re teaching men to become.

The message isn’t: “Become the alpha male.”

It’s closer to: “Become the man who knows his value.”

The lion doesn’t chase every creature in the jungle trying to prove he’s a lion. He knows he’s is a lion.

That maps beautifully onto dating: a confident man doesn’t approach women from “How do I get her to like me?” but from “Let me discover whether we like each other.”

And the happiness matters because the ultimate goal isn’t merely to teach men how to get women. It’s to help them become men who genuinely enjoy their own lives, connect authentically, take healthy risks, handle rejection, communicate, flirt, love, and lead their relationships with confidence.

The Visual Symbolism

GOLD → I know my value.

LION → I have strength and courage.

HAPPY → I enjoy being alive.

MASCULINITY → I don’t need to diminish someone else to feel powerful.

The Core Message

The Modern Man: Strong. Confident. Playful. Generous. Fully himself. That is a much more contemporary and appealing masculine archetype than the angry, hyper-dominant “alpha” imagery that’s everywhere.